Let me show you how to strategically position yourself in the marketplace to attract an audience of buyers with the power of your brand®
Join me in this 6-month Brand Incubator with a group of visionary business owners ready to build a business and launch their brand with me by your side
Imagine having the clarity to show up in your business with newfound confidence and attract like-minded clients on autopilot?
… If instead of confusion around WHO you are and WHAT you do, you have absolute clarity?
… If you no longer hold back on your content and marketing because you’re no longer unsure what to say?
… If instead of hiding away, you have the confidence to show up as the real you?
... If instead of stumbling on your words you could articulate what you do succinctly?
… If all your marketing efforts feel in flow, instead of being fuelled by hustle?
...how would it feel to have an audience that flock to you?
… If you had the most irresistible offer that had people queuing up to work with you?
… If you finally felt like you were getting a return on all your efforts, and being recognised for just being you?
...how game-changing would it be to have a solid business foundation to sell from easily?
...And for you to choose how much income you make month on month?
What would change for you if that was true?
Instead of reinventing yourself time and time again, you reconnected with the person you really are and designed a business built on your purpose and unique gifts.
A powerful brand helps you make way more sales with way less effort because it helps:
- Create self-awareness that leads to self-trust.
- You to build the right business for you and trust your decisions.
- It takes all the guesswork out of your business.
- You find your people and attract them to you.
- Show up confidently with the right kind of energy.
- Write your copy and your content from a place of ease.
- Connect far deeper with the people you actually want to hang out with
- Elevate your prices in. away that feels good.
And finally, start to manifest the life you've been dreaming about with a plan to get you there.
You know things need to change when...
You're not really sure how to communicate your point of difference or even if you have one. It's so hard to describe what you do, nevermind sell what you do.
Your growth is on hold as you try to figure this out yourself, yet here you are 6 months down the line, no further forward and hoping for the 20k months to just land.
Your business feels disjointed; you're constantly changing your messaging, visuals and offers until you're as confused as your audience, and a confused audience won't buy.
Business owners often skip this deep work in favour of logo creation and brand marketing, but in leaving your very essence out of your brand, you blend in with everyone else
And that's why you end up stuck with no growth; because there's no strategy, no clarity, no consistency;
... Your content sounds like marketing fluff
... You’re mixing and matching all sorts of messaging
... You're “playing around” with different colours and fonts
... Your website and social channels are like chalk and cheese
... You’ve dabbled with different designers, and now your Frankenstein branding feels too overwhelming to fix
You may have spent years and years trying all the tutorials, all the tactics, all the tricks, waiting to see what sticks, with the only real result being a business that doesn’t reflect who you truly are and what you want to do.
You may have no brand at all - you’ve relied on word of mouth so far, but deep down, you know that’s not the key to growth.
Your brand may have become bland by trying to fit in with your industry, or you've jumped on a trend that has you drowning in a sea of sameness.
Just imagine how you’d feel if your brand did all the hard work for you. All the audience building. All the client attraction. All the selling.
Let The Power of Your Brand® move you and your business in a way you never thought possible, where it gives you...
True clarity of your USP, who your people are and where you sit in the marketplace, so you can create offers that appeal and that you actually want to sell.
A deep understanding of your true self, that brings renewed energy to you and your audience, so you show up in your business in a new, powerful and confident way
More aligned clients being attracted to you, with a waitlist of super fans waiting to work with you and consistent months with no more feast or famine.
Let me show you how to create a business so true to you, you cannot fail; with The Power of your brand®
A 6-month brand transformation program, to connect, create, implement and build your brand & grow your business to up-level your life in every way.
For visionary entrepreneurs who want to become known as THE expert, THE thought leader and THE influencer in their niche, and attract a buying audience filled with people they love.
Let me guide you to:
Discover your unique point of difference
Connect with your soul purpose
Niche in a way that feels easy
Create messaging that means something
Craft offers and products that sell easily
Uncover what's holding you back, release and grow
Create a business that aligns to you and your gifts
Stay true to your vision
I blend my 25 years of experience of brand building knowledge, with insightful coaching skills and the gift of drawing out of people that special something and turning you into a brand.
My Brand Truth™️ Framework works to connect on a deeper level within you, throughout your business and with your audience; it's the proven process used to create market leaders globally.
You can’t build a brand without data and insight, yet so many entrepreneurs don't put in the hard work, which leaves you sounding just like everyone else; or worse still totally misunderstood.
My Brand Truth™️ Framework is proven to get to the core of your business to gain a deeper understanding of your business, your audience and where you sit in the marketplace. This leads to building a leadership brand that has longevity so that your brand can grow with you as your business scales.
When you blend brand building knowledge, strategic know-now and intuition; that's where the magic happens.
LET'S DIG INTO THE DETAILS
Here's what I will teach you...
MODULE ONE
SoulTruth® of you
Here's what you're going to learn;
- Finding your soultruth®
- Connect to your big bold vision
- The power of your purpose
- Your brand personality & tone of voice
- Becoming a value-driven business
MODULE TWO
Data, Research & Planning
Here's what you're going to learn:
- The energy of you & your clients
- Ideal paying client research & data dive
- Competitor analysis & marketplace research
- Global trends and statistics
MODULE THREE
Customer Promise & Credibility
Here's what you're going to learn:
- Creating your signature offer and product suite
- Customer promise & transformation mapping
- Framework, creating your signature method
- Credibility & client results
MODULE FOUR
Insight & Intuition; Brand Strategy
Here's what you're going to learn:
- Strategy; The Brand Model - translating the data
- Brand names; trademarks & product names
- Your brand sourcebook - Your brand bible
MODULE FIVE
Messaging & Positioning
Here's what you're going to learn:
- Find your niche and USP
- Positioning; create power positioning
- Magnetic messaging to attract your audience
- Curate a brand story,not a sob story
- Brand pillar and content that converts
- Copy that sells
MODULE SIX
Your Visual Brand Identity
Here's what you're going to learn:
- Mood board mastery, finding your style
- Creative brand design & psychology
- Logos, sub marks, fonts & graphics
- Working with designers and creative direction
- Visibility, video and giving value
- Brand shoot planning
MODULE SEVEN
Brand Implementation & Marketing
Here's what you're going to learn:
- Brand touch-points & consistency
- Website scoping & implementation
- Customer journey that converts
- Audience building & your list
MODULE EIGHT
Brand Launch & Building
Here's what you're going to learn:
- Brand launch, bio's and viability
- Creative campaign planning
- Tech, programs and launches
- Facebook/IG Advertising
Plus your own brand source book template to work through the program
AND DON'T FORGET ABOUT THE BONUSES MODULES TO HELP GROW YOUR BUSINESS
You're also going to get access to:
Sales & Marketing Module
Here's what you're going to learn:
- Pricing your products
- Money mastery
- Internal shifts to help you sell
- Energetic selling that serves
- Organic outreach with zero sleaze
Scaling & Systemising Module
Here's what you're going to learn:
- Scaling your brand and beyond
- Systems to scale
- Tools, tech & resources
- Physical products & sourcing
- Funnels that perform
Mindset mastery module
Here's what you're going to learn:
- How to connect to your inner being
- Healing old wounds and truth setting
- Mindset mastery to help you grow
- Understanding your triggers
- Realign yourself with your purpose
Here's what you get:
Everything you need to create build and launch your brand is included:
Brand Templates
You'll get access to a library of templates to help you create brand YOU and launch yourself to the world, from website wireframes to design briefs. You'll also be taught how to use these so you can create a brand like the pro you are.
Live Coaching Calls & Recordings
This a unique branding experience, featuring a combination of training videos and live coaching. The coaching sessions are there to answer all of your questions so you can dive into this work with confidence. Every single live session is recorded, so if for any reason you can’t attend live, you won’t be missing out! Plus some session will be time stamped.
Step by Step Training
There are soooo many important elements involved when building a next level brand - the video training portion of this experience has been designed to take you through the whole process in a way that’s jargon free and easy to understand.
Mindset and Meditation support
With eight tailored healing meditations included that will help you as you work through the program, I will also be running drop-in mindset mastery sessions to help. you connect to your genius and stay true. to your vision.
Student Community
You’re not just going to have me by your side as you build your brand, you’re also going to be surrounded by a friendly, inspiring community of business owners on a similar journey. We’ll have a private Facebook group for the program so that you can easily connect with each other and with Abi as your community manager there. is always help at hand.
Hot Seats and Feedback Sessions
I'll be running feedback sessions to help you to make all the tweaks needed and you’ll also get the opportunity to apply for a hot seat, where you'll have my eyes on your brand to gain valuable insights to take you to the heights of brand fame.
Hi I'm Deborah
Conscious brand transformation coach, SoulTruth® Activator and former global brand strategist for 25 years.
I work with heart-led leaders who know they are here for more and are ready to create a ripple effect in the world with their true gifts.
I help you activate your SoulTruth® to see all that you are and weave it consciously throughout your business; while breaking down any barriers that limit your success so you gain powerful results in your business, your clients' business and radically transform their lives - including your own!
I've been shaping businesses for years; managing global campaigns and advising multi-eight figure companies on business growth strategies. I now blend strategy and spirituality to activate who you are and what you're meant to do in this lifetime to help you create a standout brand and successful business with purpose.
This program helps you create the internal and external shifts you need to grow
"This is the first time in my life that I have consumed ALL of the core content of a program.
The Power of Your Brand is a really thorough branding program. I loved working my way through the brand model and really understanding each segment of my brand's identity, values, vision and truth.
I feel confident about my brand, my messaging and my offering. I attribute that confidence to the work I've done with Deborah through The Power of Your Brand®.
When I first spoke to Deborah, I was drowning in flipchart paper, I was overwhelmed and stuck.
Deborah's process led me clearly through the steps I needed to become clear on who it made most sense to serve, how to serve them and how to position myself with a difference. The flip chart paper is recycled, I'm excited for the future and thrilled with the results my clients are already having.
ANNE D FERGUSON
Brand Voice Specialist
"I've done many group programs and the Power of Your Brand® blew them all out of the water.
When I signed up for Power Of Your Brand®, I was thinking I already knew what my brand was and just needed to pull together some final bits. Oh was I wrong!
Deborah helped us dive deep back into the superficial levels of what we do, into who we want to be in our work and how we want that represented in the world.
Each week was another layer both of learning AND doing. Deborah's knowledge base as well as the ability to simplify and teach amazed me. The worksheets challenged me to ask myself questions that my business and my audience deserve.
Deborah's kind and supportive way helped us all strive harder to do the work, giving us practical feedback at every step of the way with no stone unturned."
SHARI TEIGMAN
Performance Mentor & Creative Strategist
"There isn't much that Deborah doesn't know about the world of branding.
With her significant expertise and experience gained working with big corporate clients and running her own agency.
The fact that she is now focussing and dedicating this expertise to helping women in business is a precious gift. As a business owner herself, I love how she 'sees' the potential and the possibility for her clients and encourages us to dream bigger and create a brand which supports growth and sustainability.
The world needs more powerful women with branding that helps their businesses to stand out and help people for all the right reasons, and Deborah shines a light by being that woman herself too. She really cares about her clients and this is beautiful to see.
It has helped me to think more broadly about who I am, what I stand for and where I want my business to be."
RACHEL FLOWER
Leadership Coach
Ready to change your life & business?
"Working with Deborah in the group coaching program has been a fantastic experience that has helped me achieve real results.
I have finally managed to move my business forward gaining clarity in branding and who I truly want to serve in my business.
I was most impressed with the attention received from Deborah and the personalised feedback received every week."
AGGIE WOJCIECHOWSKA
"Working with Deborah is an amazing and rewarding experience. She is kind, knowledgeable, and generous with her expertise.
She led me in a process of self-reflection and discovery that resulted in a brand that feels true to me and my work.
Deborah goes the extra mile and digs deep to understand each person's unique vision, personality, and talents and creates brand's that connect and resonate.
Working with her was my best investment, I now have clarity in my values, message, and how to express myself. My brand feels like a part of me rather something separate."
ELIZABETH BRASS
"I've loved it and am so grateful that I've got the outcome I wanted. Confidence and clarity. Can't thank you enough!
JO BRADLEY
"Deborah was amazing throughout this Program. She honestly cares about you getting results and there's no danger of you fading into the background
This is exactly what I needed - someone to say - 'no, go away and think about it again' - that's when lightbulbs went on, corners were turned and pennies dropped with massive huge clangs. She really is the brand expert - if you're a fledgeling brand, do her program, you really won't regret it!"
AMY GOODALL
"I feel much more confident in knowing who I am, who my audience are and how to speak to them.
Deborah's experience and expertise combined with her generous and supportive nature makes her one in a million - a truly rare find in the online world.
Through the Power of Your Brand program I learnt so much about myself, my brand and my audience, it has been invaluable."
CHELSEA GREEN
"The program has given me clarity on who I'm targeting, what I'm offering, and who I am.
PETRA IRVING
"Working with Deborah via the online group coaching program has been amazing and invaluable.
NILA MISTRY
"I have got so much out of the program!
The strategy, the positioning & help; It is spot on and has given me such a great feeling about my business.
You are amazing at what you do. Thank you!"
RACHEL AIKEN
“The Power of Your Brand exceeded all my expectations, and has left me with a beautifully raw and real representation of who I am at my core, it feels like it has taken me to another level.
It's as if the missing cornerstone that holds everything else up is now finally in place!”
The results speak for themselves...
"You know when you know you need something, but you're not sure what? Your business is doing pretty well, but there's just that thing missing?
Deborah is that thing! Working through the program has given my business rock-solid foundations to build on - no ifs, buts or maybes, but pure facts... what my superpower is, where I sit in the market and really understanding my people.
The clarity I've now got on exactly what my brand is, what I'm saying, how I'm saying it, who I'm saying it to and more importantly my why is mind-blowingly powerful!
I always bang on about how 'doing the work' isn't enough. We have to do the 'right' work to get to where we want to be. There's so much gubbins out there about branding; it's hard to know what's fluff and what's not.
I love how Deborah cuts through the bullshit and gets straight to what's going to make the difference.
As soon as I relaunched my brand, the results were evident:
Tangible:
- Most successful membership launch to date
- More than tripled monthly income (almost quadrupled it)
- At full capacity for one of my services
- Organic lead to sale conversion rate is now 97% (no time wasters)
Non-tangible:
- Super clear what my message is
- Not afraid to share it
- Know exactly who I'm serving, how I'm serving them and why - based on the fact
- Bloody love the whole brand ID/personality - it's never oozed outta my pores with such purity
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Holly Barra
READY TO GET STARTED?
Choose your experience..
HAVE A QUESTION?
Frequently Asked Questions
What are the program dates?
When are the live calls and what if I can't attend any?
How much time do I need to dedicate to this?
Will I get any 1 to 1 time with Deborah?
Does this program cover design?
I've done some brand work with my coach, do I need this?
My business is new, will this work for me?
My business is growing, will this help me scale?
Want a sneak peek into how students of 2021 are finding it?
Is this program right for you?
- You’re coachable and have an attitude of “I’m ready to go all in”.
- You're open minded and willing to explore things you may not understand.
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You’re sick of online courses - this IS NOT a course, it’s a coaching program.
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You’ve been burned in the past by programs that don’t work, ripped off my “gurus” and need a mentor onside that you can trust.
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You won’t quit if it doesn’t look like things are working right away.
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You want coaching and training that will help you implement change AND you’re willing to put in the work required.
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You’re tired of all the online marketing and branding BS - you want to create a brand that feels great to you and your audience.
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You don’t want to use the tried and tested process and don’t want any guidance
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You’d prefer a ‘Yes Man’ approach coach, not someone who will help guide you challenge you if needed to gain the results
- You're chasing the money instead of the purpose in your work.
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You want instant results.
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You want your brand done and dusted in 7 days. Deep work takes time, with research and insight!
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You're just in it for the money, hellbent on your success rather than helping others.
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You want the 1:1 experience with me working on your brand - if that’s what you want, take a look at the mentorship option or shoot me a DM.
Still not sure?
Hit the live chat button, DM me on Instagram @deborahogrady or hit the email button.