BE YOUR OWN CREATIVE DIRECTOR AND CREATE A BRAND IDENTITY THAT LIVES UP TO YOUR VISION
Step by step training, templates and checklists to commission your brand identity, saving you time, money and helping you gain better results.
Grab my brand identity training and templates to create a standout identity and bring your brand to life.
I've been managing creative for 25 years, and one thing I know for sure is...
Your creative needs to mean something; it needs to translate your values and personality into fonts and colours to evoke the right emotion in others. And leaving all the groundwork and decision making to your designer isn't going to get you the results you're looking for.
This is your business, and you've got a lot riding on it.
Creating a brand identity based on a designer's style or a current trend won't help you stand out. In order to stand out you need to create a brand identity that has longevity and will grow with you as you scale.
Your Brand Identity isn't working if...
Your website and social channels are like chalk and cheese.
You're always “playing around” with colours and fonts.
Your Frankenstein branding feels too overwhelming to fix.
You're holding back on your content and marketing.
You're ashamed to be using your DIY logo and keep apologising?
You're slightly green-eyed when anyone announces their rebrand.
You're hiding away, waiting until you can afford to work with a brand expert.
Logo’s are powerful little things
They should distill your essence in a split second and are the backbone of your visual identity
A brand identity should help you stand out to show others you are different; it should ooze personality
Yet so many businesses get it wrong and settle for a me-too logo with a couple of on-trend colours, but it takes a considered approach to create something that is equally unique, flexible and timeless.
MEET YOUR BRAND COACH
Hey there, I'm Deborah
Brand Strategist & Business Alignment Coach.
I’ve spent twenty-five years shaping brands; working with global household names, startups and visionary entrepreneurs. I’ve worked client-side, I’ve worked in agencies, I’ve advised agencies, and I’ve owned my own.
I've been managing creative for as long as I can remember; working with 100's of designers, illustrators and creative teams to create global brand identities and creative campaigns.
I now bring all of this knowledge to the online space to help you build a brand in absolute alignment with who you are to vibrationally connect with your ideal paying clients.
The design process can be painful and costly
It's so personal, you're swapping and changing direction trying to guide your designer and before you know it you're onto amend 25 and back to square one.
But it doesn't have to be that way?
Good creative comes from a good brief, and a good brief takes deliberation and discipline
But a great brief is only half of the story, you need the skill of how to give evolutionary feedback and develop your design.
Design isn't about being 100% subjective: it should take a considered approach and without a clear brief, you can forget the original requirements, which results in produce inadequate work.
Evaluating creative work is a skill that guides your designer; it's about getting the balance right in directing the creative but also leaving room for their creative thinking.
Imagine how it would feel to...
Be your own Creative Director and take charge of your brand design; knowing you've done your research and know what you want before engaging with a designer, so you can brainstorm ideas and create something truly magical together.
Have a brand identity that takes the pain out creating content that feels easy and quick to produce for you and your team, to ensure you're showing up consistently on all platforms.
Show up looking the part, having a brand identity that oozes personality and represents you and appeals to your people, that you feel proud of and helps to keep you consistent and builds your brand every single day.
Ready to be your own Creative Director?
A bitesize easy to consume self study course to ensure know how to manage your own creative.
Step by step training, templates and checklists to commission your brand identity, saving you time, money and helping you gain better results.
Let me guide you through finding the right talent, using the correct creative process, creating your brand moodboard and how to write your creative brief to gain better results in less time.
Step by step training on how to create a standout brand identity, commission your design work and manage your creative to up-level your business by looking the part.
You don't have to be creative or have any design skills
This is perfect for you if ...
You're ready for a brand or website refresh
You want to create a product or program logo
You're not that creative and worried about working with a designer
You're looking for some DIY creative help
You have a mishmash of brand materials
You're ashamed of your visual identity or don't have one
You're ready to commission a designer
"Deborah has been incredible to work with! I feel so confident in my brand and I'm attracting far better clients. I have enquiries every week from awesome women wanting to work with me.."
ROSE RADFORD
BUSINESS & SALES COACH
"I knew that I needed a new brand, but I had no idea what a brand meant. Sitting in tears of gratitude watching my new brand come alive like magic - Deborah O'Grady you are a f**king wizard"
SHARI TEIGMAN
PERFORMANCE MENTOR & CREATIVE STRATEGIST
"She really is the brand expert"
Amy Goodall
"My brand feels like a part of me rather something separate."
Elizabeth Brass
Frequently Asked Questions
I don't have time to take a course, how much time will this take up?
How long do I have access to this training
Do I need to be creative for this?
Why is this so cheap?
Good design’s not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.”
– Susan Kare